Career in KPO

Can KPO offer you a Career?

India is all set to become the most preferred destination for Knowledge Process Outsourcing (KPO) as it grows to touch the $17 billion mark by 2010, says the Confederation of Indian Industry.

In its recent study-’India in the new knowledge economy’-the CII had said that the services sector would grow at a more than eight percent and its contribution to GDP would be above 51 percent. The study affirmed that India’s transition from being a Business Process Outsourcing (BPO) destination to a KPO destination was imminent.

Areas with significant potential for KPO include pharmaceuticals, biotechnology, technology, legal services, intellectual property, research and design, and development of automotive and aerospace industries. According to the study, India could emerge as a global KPO hub as the business requires specialized knowledge in respective verticals and the country’s engineering and technical institutes are geared to address the manpower demand.

Everyone ranging from CAs, MBAs, lawyers and now even doctors are heading towards KPO. So what would drive the brains to KPO?

At present KPO offers an alternate career path for the educated. They pay more and the working hours are more civilized. To top all this up there is no need for specialization, a MBA degree or a plain medicine degree does the trick and most of KPO’s do have inhouse training facility that allows skilled workers to understand and act on each client’s requirements.

KPO a challenge for BPO recruiters

Events though the above-mentioned points are lucrative enough to attract the qualified to the KPO, there are many gray patches that the recruiters would have to wrestle with.

One of the biggest problems would be that of ‘attrition’. It is not easy for companies to attract and retain the right kind of employees. Most qualified professionals perceive it to be a low-grade kind of job. Besides popular perceptions about BPOs and pressures of 24×7 environments also refrain professionals from opting KPO companies as a career. “It is quite tough at times to attract professionals who have such a degree of specialization owing to the lack of institutes catering to such specialized training.

As in the case of BPO the only prerequisite to get a job is knowledge and ability to speak fluent English. However, in KPO the companies look for individual who are homogenous mixes of knowledge, English speaking skills, attitude and prior work experience.


Although it is difficult to attract experts from traditional fields, much depends on the package and incentives extended to such professionals. Further, information about the work environment and well-defined policies in the organization becomes a positive factor to induce such professionals to join the organization and contribute towards its growth. It would not be very wrong to state that KPO do offer an alternate and fruitful career path for our young minds.